The company is allegedly manufacturing their first pair of high-end over-ear headphones, which will effectively provide further competition with brands like Bose and Beats By Dre, which they now own. The new Apple headphones will likely make use of the same technologies, though Bloomberg doesn't mention any features for the headset other than premium sound.
Apple is planning to extend its audio-focused product lineup this year with the introduction of new over-the-head headphones, reveals a report by Bloomberg.
As per the report, the rumored headphones will have noise-canceling capabilities and will sit in the high-end price segment. Speaking of, future revisions of Apple's wireless AirPods are expected to be water resistant and house a new wireless chip to enable Siri voice activation. One area the company is now looking to make a bigger splash in is the headphone market. Identifying that sweet spot will be crucial.
It's unclear what is going to happen to Beats-branded headphones.
Apple's success with AirPods has given the Cupertino tech giant confidence to begin expanding its headphone product line.
Apple previously discarded the Beats Music streaming name when it launched Apple Music in 2015.
Apple has sold over-ear headphones since it acquired Beats in 2014 but has yet to release an Apple-branded pair. The said headphones are speculated to be targeted at the high-end of the market with features such as wireless pairing. These may be some of the best digital noise-canceling headphones that you can get for less than $300. The report doesn't offer any details on pricing for the headphones, but it's likely they'll be far more expensive than the $159 AirPods.