The new feature is possibly designed as a bonus for celebrities and influencers, in the hopes of attracting more followers and/or views to provide them with a stronger platform, which in turn would create greater competition for Instagram and YouTube.
"As soon as we were made aware, we removed the GIF and have disabled Giphy until we can be sure that this won't happen again. while we wait for Giphy's team to take a look at it", TechCrunch quoted a Snapchat spokesperson as saying.
Instagram similarly disabled Giphy after hearing about the hateful GIF. The GIF along with racial slur had a disturbing text. It reads "N-- Crime Death Counter - Keep Cranking Bonzo, the Numbers Just Keep on Climbing!" This happened after app users discovered an extremely racist GIF when typing in "crime" in both apps' GIF search features.
A spokesperson for Giphy has responded to claims that a racist GIF was found within Snapchat and Instagram's search function. ". Below is a screenshot of the GIF".
The company is testing out a new tool that lets users tag anyone in photos and videos that are posted to Snapchat Stories. TechCrunch broke the news on Instagram building a similar Giphy integration in late January, which launched a week later. While this may come as a disappointment to GIF lovers, don't you forget GIFs are active on Instagram's parent company, Facebook.
The battle of the social media platforms continues as they all borrow and copy one another's features.