Amazon wants to Key your auto

With in-car delivery Amazon tests whether customers will sacrifice privacy for convenience

Amazon Wants to Deliver Orders Inside Your Car

Last year, Amazon launched Amazon Key which lets those who with a Wi-Fi-connected lock to unlock their front doors so that packages could be left inside.

Following early-access testing through select customers, the tech and e-tail giant has rolled out Key In-Car, which essentially turns the trunk of your car into a mailbox where couriers can directly deliver packages.

Amazon is turning the trunk of your vehicle into a mailbox.

The new in-car delivery service is now available in Houston, Dallas-Fort Worth, Austin, and San Antonio, plus approximately 30 other USA cities and surrounding areas. The app sends a series of notifications, including a delivery window.

Once a vehicle has been set up in Amazon's Key app, it transmits its location to Amazon delivery drivers on delivery day so that it can be located.

In-car delivery is restricted to a handful of auto brands: compatible 2015 or newer Chevrolet, Buick, GMC or Cadillac vehicles with an active OnStar account, or an 2015 Volvo vehicle with active Volvo On Call.

Amazon said that more and more automobile brands will be added over time. For those preferring one-hour delivery, a fee of $7.99 will apply.

Of course, one could argue that if an individual is desperate enough, he can simply break a window and gain access to a auto - no one would expect Amazon to stop selling baseball bats or crowbars. In 2014, Instacart signed Whole Foods as its first national partner for delivery, long before Amazon acquired the upscale grocer. Now, Amazon and Whole Foods Market have announced their version of free two-hour delivery using Prime. "With the ongoing rollout of Prime Now two-day grocery delivery into more jurisdictions throughout the United States and the global success of other value-added "members only" features such as Amazon Fresh and Prime Day, Amazon is growing what is essentially the world's largest customer loyalty program - loyalty not only to the platform but also to the brands that sell through it".

Amazon says it will not deliver to private parking garages or other places where access to a vehicle is not readily available. You'll also get a notification when your parcel is on its way, and you'll be able to track when your vehicle was unlocked and relocked in the activity feed.

Apparently this is all backed up by "Amazon's Happiness Guarantee", which doesn't actually guarantee that much.

The service is only available to Amazon Prime customers with eligible GM or Volvo vehicles.

She was not willing to disclose Amazon's future growth plans for Whole Foods delivery.

So instead of fretting that I'd miss the delivery and potentially have the package stolen, or having to have it redelivered, it was there waiting for me when I got back from a day of errands. More cars and locations are expected to be added "over time".

"We were really happy with the response to in-home delivery", Peter Larsen, vice president of delivery technology at Amazon. "This intersection between transportation and commerce could very well be the next wave of innovation, and we intend to be at the forefront".

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