The Harvard dropout sugarcoated the apology by touting the website as an "idealistic and optimistic company" that has helped raise money for disaster relief and propel the #MeToo and March for Our Lives movements.
A Facebook representative, but not its founder, appeared previous year to discuss mounting issues around propaganda and misinformation on social media websites. Some 87 million users had their personal information harvested for political purposes by Cambridge Analytica.On the eve of his first congressional hearing, Facebook CEO and founder Mark Zuckerberg admitted that the social network did not do enough to prevent the misuse of user data, placing the blame squarely on himself.
Mr. Zuckerberg swapped his trademark hoodie and jeans for a suit and tie during private meetings with lawmakers on Monday.
"We didn't take a broad enough view of our responsibility, and that was a big mistake", Zuckerberg will say. "It was my mistake, and I'm sorry", Zuckerberg said in his written testimony released by the House commerce committee.
About 310,000 Australian Facebook users are set to find out their personal information may have been accessed by Cambridge Analytica.
Zuckerberg said his top priority has always been his social mission of connecting people, building community and bringing the world closer together.
"But it's clear now that we didn't do enough to prevent these tools from being used for harm as well".
It started with concerns about fake news items that circulated during the USA presidential election.
Most third-party apps were developed by "immature" companies "who do not handle personal information securely and in an ethical way", Khan said.
"If we detect suspicious activity, we'll do a full forensic audit".
Users who were not affected will see a different link highlighting which apps are connected to their Facebook accounts and what data those third parties can see.
One of Zuckerberg's first meetings on Monday will be with Florida Sen.
POSSIBLE FOLLOW-UP: Does Facebook need a chief privacy officer with the authority to take action on behalf of users?
The 33-year-old said the social network would be launching an independent research commission tasked with looking into the effects of social media on elections and democracy.
"There's nothing you can do today except for not share as much as you normally would or delete your whole Facebook profile and say bye, bye Facebook", said Sjouwerman. It also suspended the Canadian firm AggregateIQ over apparent collaboration with Cambridge Analytica.
Facebook disclosed in September that Russians under fake names had used the social network to try to influence USA voters in the months before and after the 2016 election, writing about inflammatory subjects, setting up events and buying ads.
Zuckerberg said the change will mean "we will hire thousands of more people" to get the new system in place ahead of USA midterm elections in November.
To make matters worse, there has been a steady drip of damaging revelations about the company in the days leading up to Zuckerberg's testimony.
In typical Facebook fashion, there's no simple button you can click to see if your data was stolen. "And our goals are to understand Facebook's impact on upcoming elections - like Brazil, India, Mexico and the United States midterms - and to inform our future product and policy decisions", Facebook said in a statement.
Technology industry officials said they also expected Zuckerberg's testimony to be long on political point scoring and short on legislative ideas.