Whilst the iPhone X share has grown since the Q4 17 period to 7.6%, the iPhone 8 share peaked in Dec 17 with a share of 12.1% and has now dropped back to 9.4%. Juha Winter, Senior Analyst at Strategy Analytics, added, "We estimate the Apple iPhone X shipped 16.0 million units and captured 5 percent marketshare worldwide in Q1 2018". "It now looks as if consumers are not willing to shell out this kind of money for a new device that brings minimal upgrades over their current device". It only took the Beijing-based startup one-and-a-half days to sell all 400,000 devices (link in Chinese) available in the first batch, through online sales only. Chinese smartphone maker Huawei is on the third spot with 39.3 million smartphones shipments with an 11.8 percent market share, an increase of 3.8 percent over Q1 2017.
Xiaomi provided the only bright spot among the top 10 smartphone vendors, recording triple-digit percentage growth this quarter.
Canalys said there have been no signs of recovery since the market started to decline in Q4 previous year. A total of 334.3 million smartphones were shipped globally in the first quarter this year. Further, the success of the iPhone X along with healthy sales of the iPhone 8 and iPhone 8 Plus, helped the company to grab the second position.
Both saw volumes decrease, however the value of each sale rose thanks to Samsung's focus on high-end models and the launch of the iPhone X. Xiaomi is planning to further expand its reach in Europe, though it remains to be seen if the company will arrive to the USA or not, as ZTE and Huawei's recent issues may scare off Xiaomi.
Other than the top four manufacturers in China - Huawei, Xiaomi, Oppo and Vivo - shipments from Chinese manufacturers continue to decline. Smartphone buyers shunned the ultra-high-end smartphone in favour of more budget offerings. They have also been a major ingredient in the growth of social media companies such as Facebook, Snapchat and Twitter.
The mobile phone has come a long way over the past few years and it represents one of the industries that has experienced super-fast advancements.
OPPO, which held the fifth position with its year-over-year decline of 7.5 percent, has also pruned some of its retail partnerships to focus on those with higher contribution to sales. OPPO has also pruned some of its retail partnerships to focus on those with higher contribution to sales. He also said that he was not anxious that the US-China trade war would affect supplies to the company, according to Chinese finance news website Eastmoney.com.
The "Company" represents the current parent company (or holding company) for all brands owned and operated as a subsidiary.
"Most encouraging for Huawei are the signs that progress is finally being made in Great Britain, with share rising to 5.9% - it needs to conquer this market if it's going to realise its ambition of becoming a premium choice for consumers".