Facebook Building a 'Clear History' Feature

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Facebook Building a 'Clear History' Feature

A year ago, Facebook CEO Mark Zuckerberg was dazzling thousands of software developers with the prospect of augmented reality features that could let people spruce up apartments with digital art.

Officials in the United Kingdom and US have opened inquiries into Facebook and its privacy policies after it was revealed in March that Cambridge Analytica, a British-based political consulting firm, had amassed the personal information of 87 million Facebook users without their permission. Facebook has reportedly scrapped plans to launch a smart home speaker owing to the allegations of data security.

Google and Apple allow users to permanently delete their browsing and search histories from its servers. Some 27% of single smartphone owners use a dating app, eMarketer estimates. The new Facebook dating feature news comes as the company grapples with the aftermath of a massive data breach that impacted tens of millions of users and an onslaught of criticism for how it handled their personal data.

Facebook's leader revisited the various steps the social network has taken to prevent misuse since the extent of the social network's role in electoral meddling and propaganda distribution came to light.

The online dating scene is dominated by Match Group, which owns and operates Match.com, Tinder and OkCupid. In an Oprah-style moment, he announced that all of the attendees would get a free $200 headset.

Either way, a Facebook dating app would do gangbusters, as the sheer amount of data the company has on people would make matchmaking a snap.

"We're flattered that Facebook is coming into our space - and sees the global opportunity that we do", Match CEO Mandy Ginsberg said in an e-mailed statement. "It wouldn't have happened without him". If Facebook offered a dating service, it would essentially be eliminating the middleman. Zuckerberg declined the invitation, instead sending Mike Schroepfer, Facebook's chief technology officer, to brief the committee. Once they've opted into the feature, a user can look through groups and events to find people they might be compatible with.

To that question, Schroepfer answered that they "require people to have terms and conditions and they have an automated check to make sure they're there" and that "they do not read the terms and conditions all the time".

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