Video chat and the new Explore are both testing now and will soon be rolling out globally.
Code inside the app led to rumors of the platform adding the feature in March, and now Instagram has confirmed video chats are coming.
'You can also minimize the video and continue the chat while doing other things on Instagram'.
To use use the feature, Instagram users can tap the "share" button in the Spotify or GoPro app and the content is pulled directly into the Instagram camera. A recent API update is allowing other apps to share directly to Instagram Stories, similar to the tool that allowed other apps to post to the Instagram timeline. Instagram noted that you don't have to connect your Instagram account to other apps in order to share to Stories.
The firm is also rolling out new interactive camera effects, and has overhauled its Explore tab to organize content into 'topic channels'. Instagram's official announcement today notes that 100 million users use the Live feature every day, and as such, it sees a reason to launch a video calling feature.
Instagrammers can find the new effects by spotting them in Stories.
More fun creative effects from your favorite accounts are coming soon, including Ariana Grande, Baby Ariel, Liza Koshy, Vogue, and Buzzfeed. Not one to be outdone, WhatsApp also announced a group video chat feature is on the way, via Android Central.
As for face filters, Instagram is opening up this feature to 3rd parties, like those that you follow. Facebook also is bringing support for third-party AR filters to Facebook Messenger and Facebook Lite apps. That's because the smartphone's ability to display augmented realities has made it a ideal testbed for Facebook to build up its technology ahead of the computing platform it believes will make the idea worthwhile: AR headsets. Some phones have a slow-motion video mode integrated into the camera already, but Instagram may bring the ability to all phones - or at least those with compatible software. You can also watch all F8 keynotes on the Facebook for Developers Page.