New York Building Wins Case to Take Trump Name Off its Facade

Workers remove Trump signage from Trump Place on Riverside Boulevard. on Manhattan's West Side on Nov. 16 2016. A separate building nearby has asked for permission to remove Trump's name

New York Building Wins Case to Take Trump Name Off its Facade

Trump licensed his name in 2000 to the skyscraper at 200 Riverside Blvd., built as part of a redevelopment of former rail yards on Manhattan's Upper West Side. The suit asked the judge to rule on whether the building's license agreement obligates the residents to keep the Trump name. But a lawyer for a Trump subsidiary sent a letter promising to file suit if the board took any action.

The owners' lawyer, Harry Lipman, declined to comment.

The "Trump Place" court challenge could impact future Trump-brand buildings who may seek to remove his name from their buildings in the future.

The Trump presidency has certainly been good for the legal profession.

Marc Kasowitz, who represented Trump's interests in the proceedings, said that if the letters were removed, Trump would "commence appropriate legal proceedings to not only prevent such unauthorized action, but to also recover the significant amount of damages, costs and attorney's fees".

Still, some 63 percent of owners who responded to an informal survey previous year wanted the name removed, according to the minutes.

Not every Trump Place condo owner was eager to let go of the name. Other Trump-branded buildings in NY as well as Panama City and Toronto have recently removed his name as well.

If this condo board prevails on Thursday, it could undercut the Trump Organization's legal abilities, encouraging other condo boards to remove their own signs.

A NY building has won a case to strip itself of the Trump name. The board wants New York Justice Eileen Bransten to determine: Does that licensing agreement require it to put up signs with Trump's name?

However, Bransten pointed out Trump can sue the board if it scraps the affiliation with a majority of the residents approving such a change, the report said.

A straw poll conducted of the building's residents after Trump was elected president found that two-thirds of them wanted the name removed, while only 23 percent wanted it to stay.

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