Apple nabs Oprah as top talent flocks to digital entertainment

Apple and Oprah sign a multi-year partnership on original content		
		
	Sarah Perez

       @	   
   	8 hours

Apple and Oprah sign a multi-year partnership on original content Sarah Perez @ 8 hours

Apple says it has reached a multi-year deal with Oprah Winfrey to create original programs for its streaming service.

Winfrey's projects will be released as part of a lineup of original content from Apple.

Snagging a partnership with Winfrey is one of Apple's biggest gets yet in terms of talent, especially considering Netflix and Amazon were reportedly also in talks with the star.

According to The Hollywood Reporter, the deal includes films, television shows, smartphone applications and books that can be distributed through Apple. Now, Oprah has officially not only taken a side, but she's signed a contract as well - with competitor Apple TV.

Other outlets have sought Winfrey's services, but she hasn't had conversations about producing series for any other streaming companies, the person said, noting that Winfrey was drawn to the idea of working for Apple in particular. In addition, she's still under contract with OWN until 2025, which means that (in some shape or form), Oprah will be influencing Americans for many years to come. The former hit talk show host formed her own cable network, OWN: The Oprah Winfrey Network, in 2011 in partnership with Discovery Communications.

Apple had previously signed deals with Reese Witherspoon and Steven Spielberg. She is precluded from appearing on-camera for other cable networks. Winfrey also had a featured role in that film, and recently starred in other films like "Lee Daniels' The Butler", "A Wrinkle in Time", and HBO's "The Immortal Life of Henrietta Lacks".

This latest content partnership comes on the heels of writers and producers like Shonda Rhimes and Ryan Murphy landing deals at Netflix.

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