Apple is also offering tools to give multiple users a different view of the same digital objects viewed from different angles.
Even if users click to share an item, they will be prompted with an option to prevent subsequent tracking.
Its new abilities appear to be an attempt to expand its capabilities without requiring the kind of personal data-sharing that Android requires to get the best out of Google Assistant.
Apple wants to make it easier for you to control apps using Siri.
Apple on Monday unveiled new operating systems for its iPhones and computers with features created to thwart the use of secret trackers to monitor people's online activities.
For mobile marketers, Apple's updated operating system will limit the information that automatically gets shared with app developers, the most notable being Facebook. Although, new reports started surfacing and they said that Apple is also planning to launch a revamped version of iPhone SE.
Parents will be able to set limits for time their children set in apps, and get detailed reports regarding which apps are used. Federighi said the changes will make it "dramatically more hard for data companies to identify you and track you". It's a basic functionality, and possibly the most basic use of AR, but it's a need that Apple hasn't previously addressed.
Analysts believe Apple will try to inject more artificial intelligence and other new powers into Siri to make it more competitive with Google's digital assistant and Amazon's Alexa. An interesting addition is that that users will now be able to group/bulk notifications from specific apps. That brings Apple more on par with other smart assistants from Google and Amazon, which already work with third-party speakers.
Before, Apple had limited third-party access to a handful of categories, such as messaging, while excluding competitors in favour of Apple's Music service, for instance.
The software update will also let people group similar tasks together into shortcuts that can be accessed by simple phrases like "heading home". When a friend receives photos from an event, Apple will then suggest that the friend reciprocate with photos from the same event.
Google unveiled similar tools at its own IO developers conference last month.
Aside from privacy and ramping up voice capabilities, another majority theme from this year's WWDC so far is a focus on mental health and the possible negative side effects of overusing smartphones and tablets.
Now FaceTime can add up to 32 simultaneous participants, though that would be one unwieldy conference call.