Domino's is helping fix potholed roads so your pizza stays flawless

Domino's Pizza is paving streets across America as part of its

Domino's is helping fix potholed roads so your pizza stays flawless

Dominos is no stranger to unusual publicity stunts, but those are usually tied to its vast ecommerce back-end, like its pizza robots or instant order pizza button.

The company has launched a "Paving for Pizza" campaign where it pays for pothole repairs in USA towns and cities. The initiative is aimed at 'saving pizza.' Picture courtesy of Domino's Pizza."Have you ever hit a pothole and instantly cringed?"

Domino's Pizza is underscoring the importance of its carryout business by working to make roads easier to drive on.

The Michigan-based pizza franchiser announced Monday that it has begun to help pay for road repairs in four municipalities and would consider offering similar assistance to others based on nominations from customers. It's a way to not only help communities in need of pothole fixes after a rough winter, but also furthers the brand's stance as a leader in food delivery.

Potholed roads are a big problem.

They have already helped fix roads in Bartonville, TX; Milford, DE; Athens, GA' and Burbank, CA. The pizza chain has more than 14,800 stores in more than 85 markets.

Customers interested in nominating their town for a paving grant from Domino's can enter the zip code at pavingforpizza.com.

Which seems fair enough, really, but does open the door on a worryingly dystopian future where everything has corporate sponsorship, technology runs amok and we have androids and flying cars.

So is it something that Domino's is planning here? "It's wheely important to us!"

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