Before leaving Andrews Air Force Base in Maryland, the First Lady was photographed wearing a $39 Zara military trench coat that sent a stupefying, yet clear message: "I Really Don't Care. Do U?" in white lettering that looks like broad paint strokes.
The surprise trip "was 100 percent her idea", Melania Trump's spokeswoman Stephanie Grisham told reporters travelling with her to Texas.
Melania Trump has been slammed over an unfortunate choice of jacket on her damage-control mission to visit children displaced by America's immigration crisis.
At one of the 2016 presidential debates, Mrs. Trump showed up in a bright pink silk blouse with a large bow at the neck, long known as a "pussy bow blouse".
Another added: "Feckless stunt...[Melania] doesn't care and is mocking anyone who does".
Melania Trump's unannounced trip to a youth shelter for migrants and a Border Patrol processing center came one day after President Donald Trump made a sudden decision to end the practice of splitting immigrant families that has left more than 2,300 minors separated from their parents or guardians. "We treat them like our own children".
Some went as far as comparing the centres to "concentration camps", a claim rubbished by members of Trump's senior team.
Grisham said any questions about her choice of jacket (it was raining heavily in McAllen when she arrived) are as inconsequential as the criticism on social media past year about the towering heels Trump wore to get on Air Force One when she traveled to Texas to see recovery efforts after Hurricane Harvey.
"We're going to have strong, very strong borders, but we're going to keep the families together", said Mr Trump yesterday. Technically, she's right that there was no hidden message - it was painted, unmistakably, on the jacket's exterior. She asked how she could help "these children to reunite with their families as quickly as possible" and how often they communicate with their families.
"No one wants to separate families but Americans should rest assured that minors who are referred to [federal government] funded facilities are well cared for", tweeted HHS Secretary Alex Azar Wednesday evening.
It stretches credulity that the First Lady would make the effort to fly down to Texas, visit children, talk to staff and engage in this heartbreaking story only to deliberately undermine it with a callous choice of clothing.