Outrage as Lord Sugar tweets 'racist' image

Alan Sugar Twitter

GETTYAlan Sugar Twitter The Apprentice star's acount posted a'racist tweet

But I will pull it down if you insist'.

Lord Alan Sugar today sparked a huge race row after he posted a racist tweet comparing the Senegal World Cup squad to black beach sellers. Multi tasking resourceful chaps'.

Lord Alan Sugar has been criticised for posting a "racist" tweet about the Senegal World Cup side.

After refusing to apologise, writing "I cant see what I have to apologise for. you are OTT. its a bloody joke", Sugar eventually removed the original tweet, insisting that it had been a joke that people misunderstood: "Just been reading the reaction to my amusing tweet about the guy on the beach in Marbella". I just think that a man in such a powerful position should know better. It was in no way meant to cause offence, and clearly my attempt at humour has backfired.

Lord Sugar will return to TV screens for the 14th series of the Apprentice later this year.

"Lord Sugar has acknowledge this was a seriously misjudged tweet", a statement on the BBC press office's account read.

"But I feel that a lot of racism that goes on in my country at the moment, that the deletion of the tweet, a mealy-mouthed apology, will be enough for Lord Sugar to keep his job on "The Apprentice" on the BBC and maybe make another faux-pas in months to come".

Asked about Lord Sugar's tweet, a senior Labour source said: "It's quite clearly racially offensive and unacceptable and should be investigated by the relevant parliamentary authorities". "It's right he's apologised unreservedly".

Despite his condemnation, Collymore claimed he felt there would be "zero" chance of Sugar being relieved of his role at the BBC as host of hit show The Apprentice, because of the "high profile" enjoyed by the tycoon, likening him to U.S. president Donald Trump.

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