UPDATE: Melania Trump's spokeswoman denies that the first lady was trying to send any message with the garment she picked out to wear during a highly visible public event.
In a few minutes, people started spoofing the jacket and adding their own messages. "After today's important visit to Texas, I hope the media isn't going to choose to focus on her wardrobe", East Wing communications director Stephanie Grisham told CNN in a statement.
It's true. there's nothing hidden about the message. So maybe Grisham winds up guilting the media into ignoring or underplaying the jacket story - particularly given the ongoing border crisis, in which more than 2,000 kids have been separated from their parents as a result of the ramped-up "zero-tolerance" policy.
'She wants to see these children and she wants to help children.
Mrs Trump left the White House quietly in the morning and flew to Texas for the unannounced visit, a day after Mr Trump signed an executive order keeping families intact who cross into the United States illegally from Mexico.
In both cases, she changed into new outfits upon arrival: stylish, form-fitting jeans and a baseball cap.
Many have praised Trump for seeming to diverge from Donald Trump's attitude on separating children from their families.
According to her spokesperson, Melania Trump made a decision to visit detention centres housing children because she deeply cares about the controversial issue.
"Good luck", the first lady told them.
First Lady Melania Trump's wardrobe choice caused quite a stir on Twitter.
Grisham said that the first lady had the full backing of her husband.
"I was very impressed with the center and the hardworking staff and leadership there - and thank them for all of their hard work", Trump said. In fairness, the fact that she was traveling to Texas in the first place suggests this theory might be a bit far-fetched.
On the flight, Grisham confirmed that the first lady had seen the images and recordings of the separated children.