Amazon rolls out deals ahead of Prime Day

Amazon Prime Day 2018 sale to start from July 16, here are deals on OnePlus 6, Vivo V9 and others

Today’s top deals: Kindle Paperwhite, 128GB microSD, Crock-Pot, $15 iPhone X battery case, more

And, as Whole Foods is now owned by Amazon, the food giant will also have major deals.

Prime Day 2018 is a 36-hour event that kicks off July 16 at 12 PM PT (3 PM ET / 12 PM BT) and runs through July 17.

Amazon's massive annual sales extravaganza, Prime Day, is about a week away, and at least one of the company's rivals is in attack mode.

The grocery store chain is also offering discounts on select items including produce, seafood and more ahead of prime day.

The events include a performance by Ariana Grande in NY, which is hosted by Amazon Music, and a performance in Los Angeles by deadmau5, which is hosted by its gaming-streaming service, Twitch Prime. For this to happen, Amazon would take around nearly one year more, but the direction for the path is set by the company.

Shoppers can prepare for the day's sales by downloading the Amazon app. The event sees Amazon India partnering up with top brands that include Acer, Bosch, Asics, Marks & Spencer, GAP, Nestle, OnePlus and other brands and more than 200 products of these brands will be launched exclusively on Prime Day. You can save 66% off a three-month membership, or start a 30-day free trial with Audible Romance for unlimited access to thousands of romance audiobooks.

NPD analysts predict that Prime Day will continue to grow in size, which might mean greater spectacle to go with it to promote consumer engagement.

Four months is a generous amount of time - sign up this week and you can still be enjoying the service as November arrives.

Aside from those, there will be lightning deals in pretty much every category popping up on the Amazon website throughout the sale, with the best discounts of years past coming from TVs, audio equipment, and games consoles. Furthermore, Amazon offers 10% cashback upon making the payment using Amazon Pay balance. Teen accounts don't get to share Prime exclusive deals, but the second adult account does.

Should I register for Amazon Prime?

So if you're already a member, just make sure what you're buying is really a deal, and if you're not, be sure it's actually worth it before spending your money on a membership.

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