"On a day (and a half) with more than one million deals worldwide offered exclusively to Prime members, sales this Prime Day surpassed Cyber Monday, Black Friday and the previous Prime Day, when comparing 36-hour periods, making this once again the biggest shopping event in Amazon history".
Shoppers purchaed more than five million toys, beauty products, PCs, apparel items and kitchen products.
Prime Day is now over, but if you're itching for a deal, Newegg's competing FantasTECH sales event is still going on.
Prime Day deals begin at 12pm PT / 3pm ET on Monday July 16.
As with all sale events in India, there was a competing sale to Prime Day.
Prime membership perks include free same-day delivery on eligible products, exclusive shopping deals and a vast library of movies, TV shows and music for streaming across multiple devices. She also believes Amazon should have started the sale at midnight instead of the middle of the day to reduce the rush of traffic on the site.
Amazon's annual 36-hour shopathon, an important marketing tool as well as a boost to business, had been expected to drum up $3.4 billion of spending - up more than 40 percent from past year - as bargain-hunters chase promotions and discounts.
Thousands of Amazon workers went on strike in Spain and Germany on Tuesday in protest at their working conditions as the retail giant staged its Prime Day sales event, unions said. "If they buy more Kindles, as they start using them it benefits Amazon".
Amazon has seen similar issues with its Prime two-day shipping and Amazon Fresh services, where customers become very upset if they view the service is in any way falling behind the high bar Amazon has set for itself. Amazon's Prime Day failures won't mar the company's financial results, but they do leave a mark. For 2018, Prime Day was available in 17 countries with Australia, Luxembourg, the Netherlands, and Singapore taking part for the first time.
Prices for keyword search ads are auctioned based on supply and demand, with the costs spiking on Prime Day because the company's Prime members are big online spenders, said Jeremy Hull, vice president at iProspect, a digital marketing firm.
One of the best shopping days on the internet is finally here-and Amazon Prime members are ready to save.
Still, the company said Tuesday that sales had increased from Prime Day past year. Amazon also said people bought $1 billion of stuff through small and medium-sized businesses that sell their goods on the site.