Wimbledon final to clash with the big showdown in Russian Federation

Fans celebrate in Bristol as England scored its second goal against Sweden on Saturday

Fans celebrate in Bristol as England scored its second goal against Sweden on Saturday Credit Matt Cardy Getty Images Europe

"I'm more concerned the World Cup final will have issues because the Wimbledon final is going on".

This clash is unfortunate for those attending the tennis tournament, with Wimbledon 2018 standing firm on its policy of "tennis only" screening and being a football-free zone, even if England are playing.

Lewis said he had not asked Fifa, football's world governing body, at any stage to consider moving the World Cup final to a different time.

Wimbledon officials are refusing to show any games from the World Cup on the All England Club's big screen, Reuters report, despite clashes between the championship's matches and England's games in Russian Federation.

Viewing figures for England matches in the United Kingdom have soared, with the nation hopeful of a first tournament victory since 1966.

"Saturday [when England played in the quarter final] was a fantastic day at the championships".

Roger Federer suggested a clash between the World Cup final and the Wimbledon men's singles final may be more of a concern for those in Russian Federation rather than competitors at SW19.

The All England Club CEO Richard Lewis is confident that everything will go well.

The men's singles final will start at 2 pm (1300 GMT) with the big football final kicking off two hours later, so it is likely there will be a clash.

Mr Lewis added that players would understand the noise from fans if England scored at tomorrow's game.

That game was broadcast on the big screen at the Wimbledon grounds. They'll be hearing everything that is going on, every point, going "oh, wow", love-15, 15-30.

"We had superb tennis going on and we were benefiting from modern technology where people were able to follow the football and enjoy it, without disturbing other people", he told the paper.

According to GlobalWebIndex, just under a fifth of Sports Fans say they use social media to watch or follow sports events. Broadcast TV remains absolutely central, with digital consumers but consumption habits are slowly changing.

The concession will enable Wimbledon-going soccer fans to stream the remaining World Cup matches or check on their progress while watching matches, whether via headphones or silenced.

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