Camera-wise, the iPhone Xr packs a single-lens rear camera - the same wide-angle camera that is installed on the iPhone Xs. Let's face it, that phenomenal 6.5-inch display and wider stereo sound mean that the iPhone XS Max is going to be a great multimedia companion and you'll want to ram it with music and video.
Apple will be hoping that bigger is better with the release of their new phones because while there wasn't a massive overall sea change in terms of the design, the XS Max is a very big unit. Apple has also added support for Core ML as well as AR Gaming and tracking.
Others pointed out that it was a missed opportunity, arguing that the firm should have called its XS Max - which has the biggest iPhone display yet - the iPhone XL.
In addition to boasting an enormous 6.5-inch edge-to-edge display, the handset's price tops out at an eye-watering $1,449 when it comes with 512GB of storage.
Both the iPhone XS and iPhone XS Max will be available to order on September 14 and will ship on September 21! Apple also shared that the second wave of shipment will begin on September 28.
But as with all of Apple's previous S models, it's all about the new specs.
The iPhone XR will be available in three storage configurations - 64GB, 128GB and 256GB. The XS will set customers back $99 while the XS Max will cost $1,099.
The iPhone XR also gets dualSIM support.
The Cupertino-based company has positioned the iPhone XR as its budget offering and it comes with toned down specifications. If the user is immobile for more than a minute after the notification, the watch can automatically call for help "and send a message along with location to emergency contacts", Apple says. That emboldened the company to aim an even more expensive device at the affluent households that tend to gravitate to its products, especially in the USA and Europe.
Apple will continue to sell the iPhone 7 and iPhone 8 in both regular and Plus sizes, starting at $449 for the former and $599 for the latter. The XR will also come with more color options including black, white, red, yellow, coral, and blue. 2018 was an aberration as most people sitting in the audience let out an nearly gasp like noise collectively when a certain feature of the Apple Watch 4 was revealed.
The new Apple Watch Series 4 features sensors that can detect when wearers suffer a heavy fall as well as alert them if it clocks abnormal heart rates.