This would be the largest iPhone screen to date if true. The iPhone is the biggest reason Apple became a trillion-dollar company; until another product fills its shoes, the iPhone remains key to its future.
Other smartphones in the market, like Google's Pixel devices, also ditched a home button equivalent for a couple of generations ago.
Turn it to the side, however, and you'll see how you can confuse it with an iPhone 8 (or 7, or 6).
It's the biggest iPhone ever, with a whopping 6.5 inch display (up from the 5.8 inch screen on the XS model). Though the headphones got off to a slow start, they have quickly helped Apple capture 26% of the USA wireless headphone market, according to NPD Group.
The strategy has been successful, helping Apple's stock to rise more than 30 percent this year and making it the first publicly traded USA company to hit a market value of more than $1 trillion.
The newest version of iOS will be available on existing iPhone and iPad devices on September 17th. Apple VP of World Wide Marketing says these models have the most durable glass of any smartphone ever made.
There are some new tools to monitor how much time you spend looking at your phone and some tweaks to how notifications display. While we still don't know what the R stands for (Regular, Rookie, Rad?), it's obvious this is the iPhone for Apple fans with a smaller budget, with a design that isn't quite as flashy, a single 12-megapixel camera and a 6.1in LCD display. Both models will be available in 64GB, 256GB and 512GB capacity models in space gray, silver and a new gold finish starting at $1379 (CAD) and $1,519 (CAD) respectively.
For those who use their phones all day, the new iPhones have the best battery life - and should last 30 minutes longer than the X. The XS Max will last up to one hour longer. Both include an OLED Super Retina screen, front-facing Face ID camera, dual rear-facing cameras, 802.11ac Wi-Fi, Bluetooth 5.0, stereo speakers, and NFC support for Apple Pay contactless payments.
The device only has one camera - a 12-pixel wide-angle camera - but Apple added a similar portrait feature found in its dual camera devices, which blurs the background. It's also powered by the same A12 chip the new flagship iPhones use. It predicts average iPhone selling prices will rise by $20.
Did Apple announce anything else? "It will feel like they have a device that's modern because it will look like one of the new ones but not have the cost".
New Airpods with Wireless Charging - not surprisingly, these didn't launch since the AirPower charging mat still isn't done.