Nike's sales surge after controversial Colin Kaepernick 'Just Do It' campaign

James Harden

Nike's sales surge after controversial Colin Kaepernick 'Just Do It' campaign

The protests were popularized by former San Francisco 49ers quarterback Colin Kaepernick, who recently became one of the faces of Nike's signature "Just Do It" campaign.

"It is absolutely absurd that Nike would feature Colin Kaepernick as the focus of their latest ad campaign". He said, "As much as I disagree with the Colin Kaepernick endorsement, in another way - I mean, I wouldn't have done it".

Kaepernick, who triggered a political firestorm after kneeling during the USA national anthem in 2016 to protest racial injustice, has not played in the NFL since early a year ago.

Nike has sponsored Kaepernick since 2011 and the advertising campaign marks the 30th anniversary of its "Just Do It" slogan.

Woods shot even-par 70 Friday in Round 2 of the BMW Championship and sits T-11 at 8 under par for the week. "It's a handsome spot and pretty powerful people (are) in the spot".

The weather-delayed season-opening game on NBC between the defending Super Bowl champion Philadelphia Eagles and 2016 NFC champion Atlanta Falcons was a dud - at least from a ratings perspective. She then criticized Nike for using Kaepernick, who has openly shown "contempt for law enforcement", as a spokesperson for an ad about sacrificing everything. We all might disagree with the campaign, but it is Nike's right to feature who they want.

The unveil incited a storm of reaction, including from USA president Donald Trump who tweeted his objection, saying, "What was Nike thinking?"

According to WSET, "President Jerry Falwell Jr. says the school wants to find a supplier that supports veterans, the US flag, American values and law enforcement".

Merritt thinks that by choosing Kaepernick, Nike is tacitly endorsing the pregame player protests.

Before the "Just Stand" clothing line was launched, Nine Line posted "Just Don't Do It", suggesting things like not buying Nike clothing and not protesting during the national anthem.

Kaepernick's grievance against the league and team owners accuses owners of colluding to keep him off any roster. Ultimately, when it's all said and done, I'm most thrilled to see him continue to access platforms that might lead some people to the work he's done.

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