This week the folks at Google and Spotify teamed up to deliver the Google Home Mini to families across the United States. A nice little hardware hook to sell you on a service or bit of software. There's sure to be more information available at spotify.com/us/family/ once the promotion actually starts. Spotify made the announcement of partnering with Google and giving out a free voice assistant to eligible accounts through the link in the Source below the article.
Spotify on Thursday revealed it added four million premium subscribers in the third quarter, bringing its total paid user base to 87 million - a 40 percent year-over-year increase.
Spotify said this week it would offer USA premium subscribers a free Google Home Mini to enable them to listen more easily in their homes, a move expected to cut into its revenues.
The free Google Home Mini is a limited offer, so sign up quick.
"Ultimately, we expect most consumers to move to subscription streaming all-you-can-eat model for music consumption", the analyst said in a research note. The company cut its forecast for fourth-quarter gross margin by 50 basis points due to the Google Home partnership. You give away free stuff to draw in new users, not to keep the users you've already got. A family account comes with up to five individual Premium accounts, with each member of the family getting their sets of playlists, stations, and favorite artists.