Tumblr announced Monday, December 3, it will begin banning adult content on its service beginning December 17. "We want to make sure that we continue to foster this type of diversity of expression in the community, so our new policy strives to strike a balance".
However, attempts to provide a "safe mode" for younger users have sometimes caused problems.
This announcement comes two weeks after the micro-blogging site was kicked off of Apple's App Store because some users had posted and downloaded photographs of child sex abuse.
The decision made by Tumblr to permanently ban adult content on its platform has caused some consternation among its users. Further, the CEO said they evaluated the pros and cons of allowing adult content on Tumblr.
"We've realized that in order to continue to fulfill our promise and place in culture, especially as it evolves, we must change", D'Onofrio writes in a blog post.
Justifying the change in policy, D'Onofrio said "There are no shortage of sites on the internet that feature adult content".
It is estimated adult content drives more than 20 per cent of clicks to Tumblr’s site
As we all know, Tumblr is full of porn (some illegal and harmful), but it's also a place where artists were able to express themselves, find themselves and share their NSFW fan art, writing and photography. However, the post also says the company realises that this has been a platform to free discuss "topics like art, sex positivity, your relationships, your sexuality, and your personal journey", and that new policy will strike a balance so as not hamper such kinds of expression.
Tumblr, which was purchased by Yahoo for US$1.1 billion in 2013, claims to have almost 450 million individual microblogs receiving a total of more than 33 million posts per day.
Oath was founded in a bid to build an online media business that had sufficient scale to challenge Facebook and Google for advertising revenue, but has recently seen the departure of chief executive Tim Armstrong, with its parent company, the USA telecoms firm Verizon, taking a closer interest in its activities. 17, that content is not allowed on Tumblr anymore.
Tumblr, which was founded in 2007, quickly drew young users and became a haven for creative fan communities.
Find out more in the Tumblr blog post.
Regarding it's upcoming adult content ban, Tumblr said it will rely on a combination of automated tools and humans to detect pornographic content. Some criticised Tumblr's definition of "adult content", while others warned that Tumblr would lose a significant chunk of its users because of the change. Tumblr has vowed to contact any users who have posted sexual content over the years, to warn them of the new rules.