Company uses AI to catch people sharing Netflix passwords with friends

Person using Netflix on their television

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If you and your friends all share a Netflix, Hulu, Amazon, or any other streaming account in order to save some money, things might be getting a little more hard for you in the years to come.

New software from Synamedia can "sniff out" account sharing automatically, and was shown off at this week's Consumer Electronics Show in Las Vegas. The technology "combats the rapid rise in account sharing between friends and families, turning it instead into a new revenue-generating opportunity for operators" the company says.

Snyamedia learned from research done by Magid that roughly 26 percent of millennials share their personal Netflix credentials, creating a potentially massive loss in revenue.

It is unclear how or if Netflix would use the service.

However, a United Kingdom company named Synamedia has a plan of action to track down users who share passwords with others. Netflix allows its members to set up to five profiles on each account and limits usage of devices that can access Netflix at the same time by plans. Based off that, it looks for patterns that indicate a shared password, giving the service provider a probability score at how certain the system is that it's found a rule-bender.

At the CES this year, the UK-based firm unveiled a new service that utilizes machine learning to spot shared passwords.

'Casual credentials sharing is becoming too expensive to ignore, ' said Jean Marc Racine, the CPO of Synamedia.

The idea is to track down the casual password sharers and give content providers a chance to convert these people into paying customers by urging them to upgrade to a premium shared account that can authorize limited level of account sharing. Real-time dashboards will display any abnormal activity detected including alerts and trend analysis.

Available as a cloud or on-premise offering, Synamedia Credentials Sharing Insight is already in trials with a number of pay-TV operators.

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