Thanks to the unexpected virality of a model hired to hold bottles of Fiji Water on the red carpet, the water company notched a Golden Globes record for earned impressions, according to marketing analytics firm Apex Marketing Group.
Veteran actress Julia Roberts, a frequent suit-wearer on the red carpet, chose black trousers and a tan top for the awards, in which she scored her first nomination for a television role for "Homecoming". Turns out it's Canadian model Kelleth Cuthbert of Toronto, who now works for Wilhelmina International in Los Angeles and several Canadian modelling agencies, including Toronto-based Plutino and Specs in Montreal.
Kelleth Cuthbert had her moment in the spotlight at the awards show, and she certainly made the most of it, serving looks in countless celeb photos.
Fiji Water declined to comment.
Cuthbert shared an image of herself on the red carpet after the awards with the caption, "Not the worst way to spend a Sunday".
Although Lady Gaga has been a favourite throughout the season, for her part in A Star is Born, it was Glenn Close who was recognised as Best Actress in a Motion Picture, Drama, for her role in The Wife.
FIJI Water with Amy Adams and Darren Le Gallo at the 76th Annual Golden Globe Awards. "It's calculated", she said, making us love her even more.
She became a Kennedy Center Honors recipient in 2003, earned the Mark Twain Prize for American Humor in 2013 and received a Screen Actors Guild Lifetime Achievement Award in 2015.
Here she is, starring in every major film and taking her rightful place as the star of the big screen. Judging by how fast these things usually go, we fully expect her to have 10 brand deals, a reality show and a record contract by March.