Numerous world's biggest companies are pulling their advertising from YouTube in response to a scandal involving a paedophilia community congregating in plain sight in the comments of videos posted on the popular website.
The blogger who discovered this phenomenon Matt Watson known as "MattsWhatitis", described it as a "soft-core pedophilia ring" that appeared to be operating relatively openly, through the use of hidden methods. Most recently, channels promoting anti-vaccination, alternative and holistic medicine, or other forms of pseudoscience have been demonetized and prevented from running ads.
Watson's video shows that YouTube's comments section, when it comes to giving child predators a forum in which they can indulge their predilections, goes beyond vile and into the realm of risky.
Google-owned YouTube removed ads from videos promoting anti-vaccination rhetoric that violated its ad policies and Pinterest blocked all searches on vaccination to stem the flow of misinformation amid a measles outbreak in Washington state.
Most shocking of all, Watson shows that videos of this nature were monetized and ran ads from YouTube's advertising partners.
YouTube has stated that their policy does not tolerate risky or harmful content, and as such it will stop providing ads on videos and channels that promote anti-vaccination.
Over the years, we've written about many issues that parents need to be aware of when it comes to the content on YouTube.
As you can imagine, more people are reading The Jerusalem Post than ever before.
YouTube said it had disabled comments on millions of videos that "could be subject to predatory comments".
Since last week, multiple advertisers including Disney, Nestle and Epic Games have stopped advertising on YouTube.
DeFranco also said that the problem is not only with YouTube.
YouTube told BuzzFeed News that such videos fall under the category of "dangerous and harmful" content and it will prohibit the monetization of such videos. Other companies like Peloton are looking into this situation as well.
Brands have good reason to feel uneasy, according to an October 2018 study by cybersecurity firm Cheq and IPG Mediabrands, which found that consumers assume every ad placement is intentional, and are 2.8 times less willing to associate with a brand when its ads are displayed in unsafe environments. Find a better solution and stop pushing away your creators, YouTube. YouTube said at the time that it would take a more "aggressive stance" on curbing abusive posts by turning off the commenting feature when it detected such posts.