Chinese communities worldwide usher in Lunar New Year

Credit Entertainment One

Credit Entertainment One

Better still, Chinese New Year is a season, not a single day - celebrations.

The event is set to end on February 18 across all platforms.

As Chinese people celebrate the new Year of the Pig this week, environmental campaigners are urging them to eat less pork and help save the planet. Ah yes. But that was plain old New Year.

"In Taiwan, we are able to maintain our cultural traditions", she said in a video in which she delivered the traditional new year greeting in five Chinese languages: Mandarin, Taiwanese, Hakka, Teochew and Cantonese. On Feb. 5, China will enter the "Pig year", leaving the "Dog Year" behind.

Evidently, Peppa the Pig's brilliant branding campaign in China has been so successful that even the People's Liberation Army is using the cartoon character to represent the upcoming Year of the Pig.

Women light candles while praying in a Chinese temple during the celebration of the Lunar New Year in Chinatown in Bangkok, Thailand.

Children wearing costumes wait to perform during an event to celebrate the Chinese Lunar New Year, in Nanjing, Jiangsu province, China.

Known as the Spring Festival in China, the holiday is traditionally a time to honor deities and ancestors.

In Hong Kong, flower markets were filled with residents picking out orchids, mandarins and peach blossoms to decorate their homes - with stalls also boasting a dizzying array of pig-themed pillows, tote bags and stuffed toys. Volunteers from the Colorado Asian Cultural Heritage Center performed the traditional lion and dragon dances.

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