Fyre Festival was touted to be a "luxurious" event that attracted Millennials far and wide - from the rich and famous to Instagram influencers across the globe - but in the end it never actually happened.
Of course, the big question is whether or not investors and festival attendees will trust the rapper again.
Event producer Andy King - drafted in by Fyre Festival figureheads - Billy McFarland and Ja Rule became one of the most talked-about characters in the documentary.
While McFarland ended up in jail, Ja Rule has been able to escape the debacle unscathed.
When asked if he'd ever host another festival, Ja Rule said, "In the midst of chaos is opportunity". When revellers arrived on Great Exuma in April, 2017, they were greeted with cheese sandwiches, wet tents and basic accommodation - and the event was quickly cancelled.
"I had an wonderful vision to create a festival like NO OTHER!" he added.
It would add another unbelievable chapter to Ja Rule's career, which has spanned three decades and featured chart-topping albums, box-office bombs, and a freaky feud with 50 Cent. The event's name derives from his new Iconn app business venture that essentially operates the exact same way as the doomed Fyre app that the rapper and the now incarcerated Billy McFarland created together.
"It's not amusing to me, man", he said.
The Fyre Festival promised partygoers gourmet meals, luxury suites and musical performances on a private island in the Bahamas, with VIP packages costing up to $250,000. Ja Rule's business partner, Billy McFarland, was ultimately arrested for fraud, pleaded guilty to multiple federal counts, and was sentenced to six years in prison.
"But you know, in the midst of chaos there opportunity and so, I'm working on a lot of new things". "But you ain't hear it from me". "I would NEVER SCAM or FRAUD anyone what sense does that make???" he wrote on Twitter in January.