As its latest push into the smart home market, e-commerce giant Amazon announced that it is in the process of acquiring USA -based internet routers developer, Eero. The home router manufacturer also offers Eero Plus - a paid service that extends parental controls and security beyond the router's normal capabilities.
"A number of companies have been trying to address a very real pain point for consumers around their WiFi experience at home", says Brad Russell, research director for the connected home at the Parks Associates research firm.
Returning to Amazon, it will be quite interesting to watch whether it will leverage Eero knowhow to develop a smart-home-friendly mesh Wi-Fi router system which can automatically scan and connect all the devices and appliances at home through a Wi-Fi app. Other than Eero becoming an Amazon property and the inevitable bundling of the former's devices with the latter's smart speakers, everything that makes Eero great should stay the same. By joining the Amazon family, we're excited to learn from and work closely with a team that is defining the future of the home, accelerate our mission, and bring eero systems to more customers around the globe."eero uses multiple access points that work together as a system to blanket a home in high-performing simple home WiFi".
Amazon could eventually let users control their Eero router using Alexa voice commands, Russell says, making it easier to add or remove devices from the network, or turn off internet access to select devices. The company offers both the devices for $299. They'll nearly certainly become cheaper now, just like Ring's doorbell cameras did after Amazon bought that startup past year. In 2017, eero was singled out by several integrators in the annual Quest for Quality Awards for its website.
The company was founded in San Francisco in 2014 by Amos Schallich, Nate Hardison, and Nick Weaver.
Poletti writes: "With this deal, Amazon could be in a position to completely analyze everything you do on the internet, and send you relevant ads to entice you to buy more things on Amazon". For Google and Amazon, offering their own brand Wi-Fi routers appears to have become a key priority as they seek to offer a better smart home experience. But some Eero users aren't happy about the deal.