Beto O'Rourke (D-Texas) entered the 2020 presidential race by making fun of the former congressman's hand gestures.
"I'm really proud of what El Paso did and what El Paso represents", he said.
O'Rourke has been discussed as a potential candidate ever since his unexpectedly tight race against Senator Ted Cruz, when his grassroots campaign of inclusion and getting people politically involved gained national attention.
Seated next to his wife, O'Rourke said, "Amy and I are happy to share with you that I'm running to serve you as the next president of the United States of America".
Refraining from referring to his "Beto" nickname, Cotton took O'Rourke to task for telling MSNBC last month that he would "absolutely" tear down the border wall separating his hometown from Mexico.
O'Rourke refused donations from outside political groups and shunned pollsters during his Senate campaign though he's not completely sworn off polling for a presidential run. O'Rourke lost the race by less than 3 percentage points, the tightest U.S. Senate contest in the state in four decades.
A biting nickname for O'Rourke from Trump may not be far away, as O'Rourke is setting himself up to be the antithesis of the controversial president. "I don't know where I am on a [political] spectrum, and I nearly could care less", he said at a recent stop in Wisconsin.
While a formal announcement is set for later in March, O'Rourke joined the rest of the Democratic candidates in renouncing corporate PAC money, declaring "All People".
The "born to be in it" comment has already garnered some backlash on social media, as issues of inequality and privilege are being debated in what is already the most crowded and diverse Democratic primary field in recent history.
In a Vanity Fair article that came out on Wednesday, O'Rourke said "You can probably tell that I want to run. I do". O'Rourke accused Trump of stoking "false fear" about immigrants. Kamala Harris, a California Democrat who is also running for president.