Verizon introduces Just Kids wireless plan with parental controls

Verizon Just Kids plan is both cynical and safe

Verizon rolls out a new plan just for kids that parents are probably going to love

As if Verizon didn't already have enough types of plans you can mix and match without (major) restrictions, including three different unlimited options, a new service designed specifically with kids (and parents) in mind is now official, launching Thursday to help families "call a technology truce".

The Just Kids plan is being billed as "the first plan from a major wireless provider created to meet the needs of both parents and kids", but really it's just a cellphone plan for children.

Additionally, the plan gives parents peace of mind in the ability to track the respective device's location, limit online time, and filter content. "Just Kids" also comes by default with "Safety Mode" switched on, that is when the child goes beyond the 5GB data limit, the speed will be capped at 128 Kbps without additional data charge.

This plan allows unlimited talk and text for 20 contacts pre-approved by the parents. Kids are clamoring to get smartphones earlier and earlier, and parents are leery about giving their kids a phone that could expose them to things they're not ready for. Whether we're on a 3-hour vehicle ride or in a long checkout line, the only sure-fire way to keep my kid quiet and calm is to pass him my iPhone or Galaxy phone to watch a few YouTube vids or play a round of Fruit Ninja. Essentially, Verizon wants this plan to accompany your child's first smartphone. Since at least one of the lines needs to be either Above, Beyond, or Go Unlimited, the cost for a traditional family with two parents and one kid will be at least $145 month, with the Just Kids plan costing $45 on its own.

Verizon is also a founding member of the Family Online Safety Institute, which aims to make the online world safer for kids and parents. Verizon hopes to make the whole process a little less stressful for you with a new plan designed for young children.

The cost of the Just Kids plan ranges from $35 to $55 a month, depending on how many lines are active. "As the digital world continues to change and expand, we are pleased to partner with Verizon to uphold their commitment to online safety by tailoring programs and products to reflect what families need the most".

What just happened? Debate regarding the appropriate age a child should get their first smartphone isn't likely to end anytime soon.

Verizon Communications Inc. (NYSE, Nasdaq: VZ), headquartered in New York City, generated revenues of $130.9 billion in 2018.

The Family Online Safety Institute (FOSI) is an worldwide, non-profit organization that works to make the online world safer for kids and their families.

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