Highlights from the Six Colors Transcription of Apple's Q2 2019 Earnings Call

Justin Sullivan  Getty Images

Justin Sullivan Getty Images

Apple, on the other hand, sold 20% fewer iPhones during the last quarter compared to a year earlier.

Samsung and Apple had been on the top two positions for the continuous seven years and Huawei is the first company to split the two.

On the same day, IDC also reported that iPhone sales fell 30 percent in the first quarter, ranking third to Samsung and Huawei.

The Shenzhen-based company shipped almost 30 million phones in the three months ended in March, up 41 percent compared to the same period a year earlier. For comparison's sake, Samsung's shipments declined by 8.1 percent and Apple's sales fell by a "staggering" 30.2 percent in the same period.

Sign up for Bagels & Stox, our witty take on the top market and investment news, straight to your inbox! Apple's iPhone shipments dropped 23% to 40 million units.

An overall slowdown in the high-end smartphone market has been seen as a symptom of people waiting longer to upgrade to new models and a lack of the kind of captivating innovation that inspires them to do just that. The activity surrounding more 5G network launches will continue throughout the year, but first-generation 5G handsets are premium devices, a pricing segment already testing the limits of consumer acceptance.

According to the report, in the first quarter of 2019, China's smartphone market shrank by 3% year-on-year, with total shipments of 88 million units, the worst market performance in six years. However, it is still the number one smartphone maker on the market with 71.9 million sales.

Apple Watch is the best selling and most loved smartwatch in the world, and produced its best results ever for a non-holiday quarter.

According to 5G.co.uk, the current global TV and video market served by cable, satellite, and IPTV is thought to be worth more than 500 billion USA dollars. Amid the slump in global smartphone shipments, only a couple of manufacturers recorded growth - Huawei reported 50.3% growth, whereas Vivo summarised 24% growth on YoY basis. This year though, Huawei has seemingly cemented the spot with 59.1 million units shipped and 19 percent market share, only behind Korean giant Samsung. Despite its continued movement into Europe and other regions, Asia/Pacific (excluding Japan) remains its most important region with China, India, and Indonesia accounting for the bulk of its volume in the region. Xiaomi, Vivo, and Oppo are also on the list behind Apple, but both Oppo and Xiaomi saw small sales decreases in Q1. Most companies have felt the market shrinkage and have individually lost several shares. The NPD Group last summer said USA consumers are now holding onto their smartphones for more than 2.5 years, on average, before upgrading.

Both the reports agree that Vivo was another brand that registered sizeable growth of around 25% compared to the past year.

Latest News