For IGTV, content creators had to separately shoot a video in a vertical square shape to suit the platform.
Bold, because, as the company co-founder Kevin Systrom reportedly said, "Instagram took a stand and tried a brand new thing that is frankly hard to pull off". They have heard from creators and audience, and as I can imagine, there were different opinions in the "horizontal vs. vertical video" debate. The side-scrolling interface along the bottom of the IGTV videos will now be removed, and Instagram will apparently also be dropping the IGTV categories entirely. "Similarly, we've heard from viewers who come across landscape videos in IGTV but want to watch them in a more natural way", Instagram explained in a blog post on Thursday.
Just recently, Instagram's IGTV announced in an official press release that it now supports the native landscape video. This time something new has arrived for people using Instagram's IGTV platform. The Facebook-owned company planned to make it big with its new long-form vertical-only format, leaving no room for landscape videos.
Instagram is hoping this new feature will help them gain traction just as they did when they opened up aspect ratios for photos so users were not limited to posting just square photos.
The IGTV update arrives months after Instagram enabled creators to add previews of IGTV videos to their Instagram feed, beginning in February.
Instagram's video platform turns a year old in June. Users who want the video to fill the screen can hold the phone sideways, but otherwise the landscape videos will still play with the phone held upright. Once you start watching a video or show your interest in watching a type of video, the algorithm assembles the videos the same way so you don't have to skip.
Nearly a year after Instagram originally launched IGTV, the company has announced improvements to the feature based on creator and viewer feedback.