Season 3 of the Netflix sci-fi drama is set during the summer of 1985, the year the beverage company debuted a new recipe for the classic soda that was so unanimously hated that Coca-Cola pulled it from shelves mere months later.
Per CNN, the most notorious soda in history is getting brought back from the dead.
Sexual tension is ramped up a notch when Billy makes his way over to the ladies and compliments Karen on her bathing suit: "Dig the new suit Mrs. Wheeler", to which she responds with very sultry: "Thank you Billy", in a sultry tone.
"Maybe a while ago we wouldn't have done this", Kronauge said.
"Stranger Things 3", starring Winona Ryder, David Harbour, Finn Wolfhard, Millie Bobby Brown, Gaten Matarazzo, Caleb McLaughlin, Noah Schnapp, Sadie Sink, Natalia Dyer, Charlie Heaton, Joe Keery, Dacre Montgomery, and Cara Buono, premieres July 4 with new cast members Maya Hawke, Cary Elwes, Jake Busey, and Francesca Reale. "But we're changing and trying to innovate in ways that are beyond traditional new products". Coca-Cola recently partnered with Disney Parks & Resorts on custom designs for Coke products being sold at Disney's new "Star Wars" theme park, "Galaxy's Edge". Buying a 30-second ad to drop into a certain time-frame is not as valuable as it once was.
Stranger Things creators The Duffer Brothers directed a new trailer for the Netflix series that doubles as a commercial for the drink and will be played in select movie theaters starting May 24.
"The world is changing into streaming and non-ad platforms and subscription-based platforms", she added.
But, because nostalgia is big business these days, a limited number of cans - 500,000 according to the New York Times - will be available starting May 23 at 5 p.m. The new promotion is created to "break the internet" Kronauge said. In anticipation of the new series, Netflix has released a new clip featuring one of these new characters. Netflix's head of partnership marketing Barry Smyth said the idea first surfaced in 2017 in a meeting, and was meant as an unrealistic joke.