Facebook has promised to leave up a deepfake video of Mark Zuckerberg

Facebook CEO Mark Zuckerberg had been the victim of his own deepfake

Facebook CEO Mark Zuckerberg had been the victim of his own deepfake

That's all two artists and a technology start-up needed to produce a video of Facebook Chief Executive Mark Zuckerberg bragging about abusing "stolen data" from users - and now it's testing the social media platform's policies on how it manages the spread of fake content and misinformation online.

The word "Spectre" in the video refers to an art exhibition which is a part of the Sheffield Doc Fest, an worldwide documentary festival held in Sheffield, UK from 6-11 June 2019. If it's marked as false by third-party fact checkers, the spokesperson said, the site's algorithms won't recommend people view it.

Facebook refusal to take down the Pelosi video prompted outcry among prominent Democrats, including Hillary Clinton, who said the video was "sexist trash".

After the Pelosi video, Neil Potts, Facebook's director of public policy, was asked at a parliamentary hearing in Canada if Facebook would take down an altered video of Zuckerberg or keep it up with the Pelosi video.

Artists Barnaby Francis, aka Bill Posters, and Daniel Howe created the brief video in collaboration with advertising firm Canny as part of their entry in the Sheffield International Documentary Festival, depicting Zuckerberg discussing the power of fictional organisation Spectre.

The video, posted to Facebook-owned Instagram over the weekend, falsely portrays Zuckerberg as saying, "Imagine this for a second: One man, with total control of billions of people's stolen data, all their secrets, their lives, their futures". This is not the first time Canny has made such a video.

That the creators are uploading these videos to Facebook subsidiary Instagram is notable because the company recently refused to take down altered clips of Democratic Speaker of the House Nancy Pelosi created to make her seem drunk or suffering the symptoms of dementia.

The video is easily recognizable as a fake, in part because the voice paired with the image sounds only marginally like Zuckerberg.

Pelosi responded harshly to Facebook's refusal to take down the fake video of her, "I think they have proven - by not taking down something they know is false - that they were willing enablers of the Russian interference in our election". On his Instagram profile, Posters posted several similar fake videos, with Donald Trump, Kim Kardashian and Morgan Freeman seemingly talking about Spectre. The doctored clip, which was posted last week, also features news graphics bearing the CBS logo.

Posters said he targeted Zuckerberg as "one person governing control of 2 billion people's personal private data".

The final product is visually realistic, but as many, including Ben-Ami have pointed out, the voice speaking is clearly not Zuckerberg.

Ben-Ami, whose company focuses on dubbing speech in videos from one language to another, is concerned about the video and others Canny AI made spreading without the context that they were created as art.

Facebook told The Verge that the video will not be removed, but will instead be stopped from being recommended on the app.

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