Kim Kardashian's New Shapewear Line Shot by Vanessa Beecroft

Kim in control Kardashian West launching her own shapewear brand

Kim Kardashian West is branching out with her own shapewear company

The website for the range says: "Kimono is the culmination of Kim's personal experience with shapewear and is fueled by her passion to create truly considered and highly technical solutions for every body".

The Keeping Up With the Kardashians reality star, 38, will soon unveil a size-inclusive collection of control garments dubbed "Kimono".

Kim Kardashian West's latest product is not yet available to buy, but the backlash is already here. Thanks for BUTCHERING Japanese culture! It is a gown that is tied with a sash and has been worn by both men and women for generations.

"Lol no. Kimono's are important in Japanese culture, you cant call women's shape wear kimono".

She tweeted: "I feel very sad that the name "Kimono" is being used to something completely different from what we Japanese know about it. Kimono is Japanese traditional clothes and we are very proud of its history and culture". When I was child, I loved watching she embroidered on kimono cloth. Hairstyle may not be traditional, but my kimonos sure were!: "kimono: "#KimOhNo", one user wrote.

Kim Kardashian West has a long list of people who aren't the biggest fans of her and that list just grew substantially after her most recent business venture practically angered an entire culture.

Page Six said Kimono will launch in July. Her line is not at all inspired by the Japanese kimono, pays no respect. "That would be impossible".

"The Japanese government should file a protest against Kardashian", wrote a third.

From wearing the Fulani braids to the Indian headpiece, the reality star has been called out countless times for cultural appropriation and it looks like that is continuing to happen.

Beecroft previously worked with Kardashian West on the photos for the release of her fragrance KKW Body. "I was really tan when we shot the images, and it might be that the contrast was off".

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