Deliveries will cost $9.99 and will be fulfilled by Shipt, a delivery startup that was acquired by Target in 2017. If they choose to use their REDcard to pay for them, they will also get 5% off their purchase and take advantage of weekly ad promos.
As part of its latest push, Target shoppers will be able to order 65,000 items for same-day delivery from Target.com. Walmart has been working on same-day delivery service for groceries but in that case, it has struggled to get the service off the ground. According to Target, purchases may arrive as soon as an hour after placing an order online. In January, Target expanded its Shipt service to include all major product categories.
If they decide they want to add or subtract or edit anything about their order, they have up to one hour before delivery to do so. It is expanding its same-day delivery service.
Amazon, which controls about half of the e-commerce share in the U.S.m offers same-day delivery on more than 3 million items.
In testing same-day delivery with a $9.99 fee in nine markets ahead of Thursday's announcement, Target said basket sizes grew about 10% to 15% on Target.com, compared with when shoppers were having to go through Shipt's website to get same-day delivery.
Inc.'s (NASDAQ: AMZN) move to make eligible items ordered by users of its "Prime" service available for free one-day delivery from the time the order ships, down from two days. About 23% said they planned to place more orders for same-day delivery.
"With same-day delivery now available directly within the Target.com experience, we've made it even easier for our guests to shop at Target-while still getting the great value, curated product assortment and helpful guest service they've come to expect", Dawn Block, senior vice president, digital, said.
Walmart and Target both offer their own online shopping sites, but neither have cracked the Amazon code when it comes to achieving similar popularity.