Aussie Regulator Alleges Samsung Ads Falsely Represented Galaxy Phones as Water-Resistant

Samsung accused of misleading customers on 'water resistance' of Galaxy mobile phones

Samsung accused of misleading Australian customers in its advertising about the water resistance of Galaxy phones

The filing includes a lengthy schedule of Samsung advertisements dating back to 2016, though many of Samsung's Facebook, Twitter and Instagram posts that were listed are not now live.

The Australian Competition and Consumer Commission (ACCC), however, points out that Samsung's marketing and advertisement for its water-resistant smartphones don't make that distinction. Should Samsung be found guilty, the company will have to pay a substantial amount of fine.

Water-resistant phones can usually survive a brief, accidental dunk in fresh water - but that's entirely different from swimming with a phone in hand, for example, where liquid is being forced through a device's seams at high pressure.

The phones listed in the ACCC suit include the Galaxy S10e, S10, S10 Plus, S9, S9 Plus, S8, S8 Plus, S7, S7 Edge, Note 9, Note 8, Note 7, A8, A7, and A5. All of the electronics giant's flagship phones have since carried the IP68 certification for water resistance, and have been advertised as water-friendly phones.

The ACCC believes Samsung did not test or know of testing to substantiate these claims, and therefore mislead Australian consumers through more than 300 advertisements.

Considering the Galaxy Note series has never sold anywhere near as well as the Galaxy S series, we're not sure how much of a boost the upcoming new Galaxy Note 10 and Galaxy Note 10+ will be for Samsung's bottom line. The Galaxy S7 was its first IP68 phone which can withstand being submerged in up to 1.5 meters of water for 30 minutes.

Samsung's own website advises people against using the Galaxy S10 in a swimming pool or on the beach, said the consumer watchdog. Sims added the company didn't have a basis for such claim because it didn't test or haven't tested the phones enough. This means consumers have been denied of an informed choice, giving Samsung a competitive advantage.

There have been a bunch of leaks that allege to show what Samsung is cooking up with its new Galaxy Note 10.

Additionally, Samsung doesn't provide any warranty to the smartphones that have been damaged in water.

Samsung said it stood by its advertising, complied with Australian law and would defend the case.

The measure, which came due to a growing dispute between the two neighbors over wartime forced labor issues, is expected to affect Korea's two largest firms of Samsung Electronics and SK hynix.

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