Google Launches A New Social Networking App Called Shoelace

Google’s taking another crack at building a social network

Google’s taking another crack at building a social network

After numerous high-profile failures in the likes of Orkut, Google Allo, Google Wave, Google+, the search giant is trying its hands again at social networking with its latest app known as "Shoelace". It is now available only to 'select communities' in New York City, and users must have an active Google account to sign in.

As per the Shoelace website, this "match-making" is based on the interests and pick, and accordingly the app hooks you up with like-minded people for various activities. The focus is on connecting people in a given area who share similar interests. They could invite their friends from other platforms too. Todays' report is all about Google's new Social Network. In that sense, it nearly seems like Shoelace is competing with Facebook on the events front.

"Shoelace was built by a small team in Area 120, Google's workshop for experimental products".

Google's experimental products incubator Area 120 has begun testing a new social networking app called Shoelace that's created to help people find things to do and others who share the same interests at a local level.

Why it matters: Google+ might have closed down, but it seems Google isn't giving up on creating a social media platform. Yes, Google is launching another social network known with the name of Shoelace. It is a boon for those who have recently moved to a new city or looking to explore nearby people. It launched in 2011 and was discontinued in 2014. Sadly, it's additionally exclusively obtainable in New York City in the meanwhile; the team says it's hoping to develop to more cities across the U.S. quickly.

These events - fittingly referred to as "loops" within the app - might include things like playing ping pong at a local bar or watching comedy at an open mic night.

Shoelace supports iOS v11.0 users and Android devices v8.0 and newer, and requires an active Google account to log in.

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