When it comes to Apple, the company is widely expected to launch foldable products of its own, although there's nothing official from the company to back up any of those claims.
A brand new consumer survey from UBS discovered that more than a third of respondents could be down to fold their phones, in keeping with CNBC. But just to be clear, the survey reveals that users are willing to pay around $400-$500 more, so the very pricey $2,000 Samsung Galaxy Fold is in fact out of the question. At least, that's what a recent survey from UBS seems to be telling us.
You can keep tabs on all of the Apple rumours in the run up to the iPhone 11 launch right here. Samsung's almost $2,000 Galaxy Fold was initially scheduled to be released in April. On the other hand, even legendary Apple co-founder Steve Wozniak feels that Apple has fallen behind in this area. Some customers said they would pay up to US$600 for an upcoming foldable iPhone, yet the cheapest 2018 iPhone model starts at US$749. As a company that prides itself on innovation, Apple also appears to have its sights set on foldable devices, and previous rumors were reporting that the first foldable iPhones could hit the market in 2020 in order for the company to maintain a strong global market presence.
Apple waiting until 2021 to release a foldable iPhone could be an attempt to kill two birds with one stone. Simply put, smartphone brands will need to find a way to lower the price of their foldable devices if they're trying to get consumers to adapt to the new technology.
Samsung tried to push out the Galaxy Fold before it was prepared.