Disney reveals SVOD bundle, two-market worldwide roll-out plan

Disney earnings miss forecasts as cost of building streaming video rise

Disney Plus, Hulu and ESPN Plus discounted bundle announced

In April, Disney announced it would offer all its subscription services - including Disney+, ESPN+, and Hulu - as part of a bundle package from 12 November 2019.

This news follows April's initial price announcement of US$6.99 per month or US$69.99 per year for Disney+ on its own. Keep in mind Hulu is now available for $5.99 a month with ads, while ESPN+ costs $4.99 a month. Basically, you will save $5 per month when you subscribe to this bundle instead of subscribing to these services individually.

On a conference call with analysts, Iger said, "At investor day we announced that we have a few distribution partners". Hulu and ESPN will fill the gaps that aren't covered by the Disney+ service, offering content from other companies like Viacom (Comedy Central, etc) and streaming sports.

Similarly, plans for the worldwide roll-out of Disney+ also remain minimal, though Iger pointed out that the service will launch in two markets in November, when the platform debuts. And when we say "just" Disney, we mean Marvel, Star Wars, Pixar so just the stand-alone app is already worth it. Starting this year, the first streaming window for most films will be on Disney platforms rather than Netflix. Likewise, the $12.99 monthly cost is on par with Netflix's standard HD plan, and is actually less than the rumored $16 per month price of WarnerMedia's upcoming HBO Max service.

Disney´s video streaming service will launch in the USA in November, spotlighting its blockbuster-making studios as it takes on powerhouse Netflix.

Bob also mentioned possibly seeing Fox programming coming to Disney+ service after it launches.

Summarising the initial strategy for Disney's streaming family, Iger said that the company is going to "start more domestically", and that the newly introduced price point "offers consumers tremendous volume, tremendous quality and tremendous variety for a good price".

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