Facebook introduces new data tool to improve transparency

Screenshots of Facebook's new feature as displayed on a smartphone screen allowing users to see information collected on them from elsewhere

The new feature will allow users to anonymise their data – but not delete it Credit Facebook

Website or apps that you might not recognize could also show up in a list of apps and websites that share information with Facebook. They can send Facebook information saying someone on a particular device looked at those shoes.

Facebook said it expected the new tool would cost it revenue as it would impact its lucrative targeted-advertising business model. The feature is arriving first in Ireland, South Korea and Spain and it'll is said to be rolled out globally "in the coming months". The company declined to say exactly when it will be launched in the U.S. but said that it will be available worldwide in the coming months for iPhone, Android and desktop users.

Mark Zuckerberg actually promised this "clear history" tool previous year, in the wake of the Cambridge Analytica scandal, but the company says that rolling it out has been complex.

Choose to disconnect future off-Facebook activity from your account.

The feature still does not clear one's Facebook browsing, clicking, and liking history - it merely clears data on one's activity outside the Facebook realm, which the majority of users likely do not even known is being collected.

On its newsroom, Facebook mentioned that it expects the feature "could have some impact on our business" but it wants people to have control over their data.

Facebook is making it easier for users to see and control the data that apps and websites share with the social network by launching a new tool called Off-Facebook Activity.

The social media site said if a user clears their off-Facebook activity, Facebook would remove the user's identifying information from the data that apps and websites choose to send.

Is Facebook deleting the user data? Facing mounting regulatory probes and following that record-setting settlement with the FTC last month, the company is once again trying to show the world that it cares about your privacy.

The privacy scandals that prompted the FTC probe catalysed a broad rethinking across Facebook about the data it makes available to third-party apps and the controls available to users.

Facebook is careful not to use the word "delete" in any of its explanations of Off-Facebook Activity.

Soon, you could get fewer familiar ads following you around the internet - or at least on Facebook. That could includes websites or apps that your friend visited on their phone or your family browsed on a shared home computer, according to Facebook.

Latest News