According to TwitchMetrics, a website that tracks a wide number of stats for the livestreaming platform, shroud is the current clubhouse leader to replace Ninja with over 6,770,000 followers at the time of writing.
We are sure this Microsoft's move was pretty legit because within 40 minutes of the announcement, Mixer was the top trending topic on Twitter in the United States, and Ninja's Mixer page had over 28,000 subscribers. "Don't forget to head over now and redeem your free sub after signing up", Ninja tweeted Thursday night after his announcement.
Mixer launched in 2016 but hasn't almost matched Twitch's popularity - Microsoft reported 10 million monthly users previous year, compared to well over 100 million for Twitch, which launched in 2011. The pair's 30 eliminations across the two games put on a show for the crowd at Lollapalooza and the over 100,000 combined viewer on Bugha's and Ninja's channels.
The Ninja news that leaves Twitch and switches to Mixer has been around the world. Well known for his popularity on the Twitch platform, Ninja will now become exclusive with Mixer, a competing platform. The streaming platform is different from Twitch as it allows real-time viewer interaction, and previous year, it also added the ability to purchase games directly from streamers. Already, the Microsoft streaming platform has witnessed a sporadic interest topping the charts and search engine traffic.
"I'm honestly at a loss for words". He stated in a video posted Thursday he'll be streaming exclusively on Microsoft's Mixer from now on. Microsoft's platform has about 69,000 streamers compared to over 1.5 million on Twitch.
The financial terms of the deal have not been made public, but Ninja was reportedly making US$500,000 a month on Twitch, which allows Amazon Prime subscribers to donate to an individual streamer's channel.
With the Mixer deal, that should change. "Mixer is a place that was formed around being positive and welcoming from day one, and we look forward to the energy Ninja and his community will bring".
For Ninja, the move to Mixer is one that might not be all about the money or record-breaking numbers.