The impossible is finally happening: A meatless burger will be sold at Burger King locations nationwide starting August 8.
He continued that many of these new guests have not been to a Burger King in a long time or else have never even visited one.
Thus far, the burger giant has been selling the Impossible Whopper in only a few select stores across the US-a test run, if you will.
The Impossible Whopper which become available at Burger King locations nationwide on August 8, 2019. The initial results, at least, were promising. Diners can also have the Impossible Whoppers delivered via the Doordash or Burger King mobile apps.
Burger King trialed the vegetarian and vegan offering in Missouri and six other markets from April and noticed it was in demand across the country.
Impossible Foods introduced the burger as the veggie patty that "bleeds" at the high-end NY restaurant Momofuku in 2016.
Impossible Foods doubled the workers at its plant and produced a record number of burgers in June, but demand is still outpacing production.
Impossible Foods said OSI is capable of sourcing, developing, producing and distributing custom food solutions worldwide through its 65-plus facilities in 17 countries.
"It's driven new guests into the restaurant", says Chris Finazzo, Burger King's president for the Americas.
CNN reported that Barclays predicts meat alternatives could eat 10 percent of the global meat sector and reach about $140 billion over the next 10 years. The company also said the burgers will start rolling out to grocery stores in September.
"There's no reason to believe that this won't earn a more permanent place on our menu", he said. A recent deal with a major meat processor will help Impossible increase its capacity. Other chains, such as Dunkin' and Tim Hortons, sell meat substitutes made by Impossible's main competitor, Beyond Meat. Revenues reached $67.3 million in the second quarter, up from $17.4 million during the same period previous year, a 287% spike.