The CEO of Juul is out, as a growing number of vaping-related deaths and threats of federal regulation present a monumental challenge for the e-cigarette company. Earlier this month, Goddard Public Schools said it planned to sue e-cigarette makers and distributors over the widespread use of e-cigarettes among its students. A top Trump administration official pledged Friday to use all of the government's regulatory and enforcement power "to stop the epidemic of youth e-cigarette use".
The Trump Administration is now finalizing a ban on all flavored e-cigarette products, including mint and menthol flavors.
Juul and hundreds of smaller e-cigarette companies are fighting for their survival as they face two public health debacles linked to vaping: a mysterious lung illness and rising use of e-cigarettes by teenagers. Juul announced on Wednesday as well that it would be terminating virtually all of its advertisement campaigns on TV, in print, and online.
"The Olathe School District is taking action against the vaping epidemic". Agency officials instead said they were studying if flavors could help smokers quit traditional cigarettes. A handful of government organizations are now looking into whether or not electronic cigarettes such as Juul are connected to the mysterious deaths, or if they're tied to a ring of illegal, homemade cannabis vapes that have been circulating the illegal market in recent years.
Federal law prohibits e-cigarette and all other tobacco sales to those under 18.
E-cigarette manufacturer Juul announced its CEO, Kevin Burns, left the company in an unexpected staff reorganization Wednesday morning. Crosthwaite served as Altria's chief growth officer.
"I have long believed in a future where adult smokers overwhelmingly choose alternative products like JUUL".
"We must strive to work with regulators, policymakers and other stakeholders, and earn the trust of the societies in which we operate. That includes inviting an open dialogue, listening to others and being responsive to their concerns".
Altria, which owns Philip Morris USA, is one of the biggest tobacco companies in the nation.
Altria has exclusively sold Marlboro cigarettes and other tobacco brands in the US, while Philip Morris has handled worldwide sales.
It was Crosthwaite, who will take over Juul, who headed the development of IQOS. Anti-tobacco groups accused the company of maneuvering to unleash its marketing machine on nonsmoking women and children in poor, developing countries.
Tobacco manufacturers are rushing to popularise the use of e-cigarettes as a safer alternative to combustible smoking amid a severe onslaught from health experts and consumer regulators. Juul's nicotine level dwarfed its competitors, in some cases by twentyfold.