After waxing lyrical about how the Apple Watch is essentially the most liked and strongest smartwatch on this planet, the tech large took wraps off the most recent model.
The Apple Watch Series 5 is the first Apple Watch to support an always-on display, meaning it will always be turned on for quick glances at the time and your complications. Apple also unveiled the latest generation of its A13 Bionic chip, which it said boosts the performance of the device even more.
As for the new finishes, the ceramic feels surprisingly weighty and premium, while the brushed titanium is handsome and elegant. Apple is putting it to work with a new Watch Maps app that now allows you to see which way you are facing.
The Apple Watch Series 5 goes up for pre-order later today. For now, Apple has not detailed a release date for India.
Pricing starts at $399, will LTE-enabled models starting at $499. But one neat thing is the Apple Watch Series 3 will now come at the cheaper starting price of $199, that's from £199 in the United Kingdom, which is a decent price.
WatchOS 6, on the other hand, will be available on September 19 for the Apple Watch Series 3 (and newer), while owners of the Apple Watch Series 1 and 2 will receive the update later in the year.
Order the Apple Watch Series 5 starting today; it will be available in stores on September 20.The GPS-only version starts at $399 while the cellular version starts at $499.
Frank Gillett, principal analyst at Forrester, told CNN Business that the Series 5 "improvements were very compelling for new and upgrade buyers, especially the always-on display and the expanding range of health monitoring features". Both are 10.7mm thick, and feature a digital crown with haptic feedback.
When you're running a workout, for example, the screen will dim, and the watch will pare back certain details to conserve power. The big news is the Apple Watch Series 5's always-on display, which addresses one of the most-frequent frustrations of users of the earlier smartwatches.
The speaker on the smartwatch is 50 percent louder than that of the Apple Watch Series 3, Apple claims.
"We've seen Apple Watch have a meaningful impact on our customers' lives and we're excited to deliver even more capabilities with Apple Watch Series 5 and watchOS 6", said Jeff Williams, Apple's Chief Operating Officer. You can get the device in recycled aluminum or titanium, in addition to the stainless steel and ceramic options carried over from the Series 5. The stainless steel cases will be available in gold, silver and space black while the aluminum option comes in silver, gold and space gray.