The items feature her name, music and likeness that can lead her fans to believe she supported the products. Grande is seeking at least $10 million in damages.
Pop star Ariana Grande asserts in a new U.S. $10 million (NZ$ 15.799m) lawsuit against Forever 21 and beauty retailer Riley Rose that the companies used her name, likeness and "other intellectual property" without her permission to promote their products, according to paperwork obtained by the Daily News.
Grande has never shied away from what she believes she's entitled to. The company is preparing for a potential bankruptcy filing, Bloomberg reported last week.
Forever 21 and Riley Rose allegedly used Grande's brand on 13 occasions, which suggested her endorsement by "hiring a look-a-like model and posting photos of that model" in clothes and accessories typically associated with the popstar, or those that she was wearing in popular music videos.
Grande's lawsuit included a number of image examples of the supposed copyright infringement committed by Forever 21.
Grande claims the company stole imagery from her album to create a false perception Ariana was backing the Forever 21 brand. The color scheme of the ad also matches the music video: neon pink and purple.
Upon discovery of the posts, Grande contacted Forever 21 about removing them, but the complaint said that it did not remove "all of the unauthorized content" and that Forever 21 and Riley Rose "improperly appropriated and profited" from Grande's influence and star power for about 14 weeks.
It also hired a model with an "uncanny" resemblance to Ms Grande for some of its social media posts, she said. "Even a single social media post by Ms. Grande can garner fees of several hundred thousand dollars, and her longer-term endorsement arrangements command fees in the millions of dollars", the suit reads.
Grande's attorney, Daniel M. Petrocelli of O' Melveny & Myers LLP, declined further comment.