Google Pay gets tokenised cards, business app and spot codes

Soon, you will be able to buy Android apps using Google Pay

Google Pay gets tokenised cards, business app and spot codes

For instance, MakeMyTrip now has a Spot that allows customers to book tickets through Google Pay instead of opening the company's own app.

At the Google For India event today (September 19), the company announced that it is setting up Google Research India - an artificial intelligence lab in Bengaluru. Merchants can now verify themselves through the Google Pay for Business app. Initially, the new experience will be available for Visa cards issued by HDFC, Axis, Kotak, and Standard Chartered banks. If your phone is NFC enabled, you just need to tap on the QR code and it launched the spot page.

Users of Google Pay will now be allowed to add debit and credit cards to the payments app, which previously only allowed UPI-based payments from bank accounts. But unlike a QR code that is meant only to enable payments, a Spot Code allows merchants to let customers discover, buy, and engage with them. Tapping the card opens the Google Pay app, displaying the experience that the merchant has built. Businesses can create mini sites for Google Pay through The Spot Platform.

The company also announced "Google Pay for Business" for merchants and businesses.

With a population of over a billion, 67 million users is a relatively small proportion, but it's likely to keep growing rapidly as the Indian government tries to phase out cash in a bid to tackle the black economy. It is working on adding support for Mastercard and RuPay cards as well. This app uses video verification process for merchants to register their business on Google Pay. The feature uses machine learning algorithms to recommend jobs and training content to users to help them prepare for interviews and learn new skills.

Google additionally introduced another Google Pay feature called the Job Spot that will help job seekers in India find and prepare for entry-level positions directly using the Google Pay app.

To kick things off, Google is partnering with six brands which include eat.fit, goibibo, Oven Story, Make my Trip, RedBus and UrbanClap. Users will now also be able to search for entry-level jobs that could not be easily discovered online via the application.

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