IPhone 11 launch liveblog

Apple set to unveil three iPhone variants, new Watch models and more

The iPhone 11 and Apple Watch 5 are set to launch tomorrow

iPhone predictions: Apple will likely show off three new high-end iPhones - the iPhone 11 Pro, the iPhone 11 Pro Max and the iPhone 11 - replacing its XS, XS Max and XR models, respectively.

In a Reddit thread about the leak, multiple users claimed that the screen pictured is an LCD, which implies that this is not an iPhone 11 Pro or Pro Max, but likely the follow-up to the iPhone XR (provided it is a legitimately leak in the first place, of course).

Mr. White has been behind dozens of leaks over the past few years, frequently showcasing prototype models of Apple devices on Twitter. We'll be writing about all of the big reveals right here during the event, so be sure to check back in tomorrow.

Apple is also expected to announce more details about an upcoming video streaming service that will compete with streaming services from companies such as Netflix, Disney and Hulu.

While Apple has taken steps to reduce its reliance on the iPhone in recent years, as we pointed out at the start, it still accounts for nearly 50% of the tech behemoth's revenue.

Join us here on the blog for full live coverage of the event.

The company also plans to launch a new game subscription service called Apple Arcade internationally by the end of this year.

Analysts warn that Apple still faces challenges as rivals chip away at the smartphone market, in which the iPhone's share is less than 12%.

As the iPhone maker refines its handsets, other makers are pushing into new areas such as 5G devices and folding smartphones.

About a third of the 900 million iPhone users around the world are in an upgrade "window", meaning a strong potential for handset sales, according to Ives.

"While China remains a wild card, we are bullish into Apple's future" in the coming year, Ives said.

9to5mac.com further points out that, Mr Kuo 'expects these changes with next year's iPhones will drive YoY growth to new highs'.

China accounts for about 17 percent of Apple sales overall, and has tremendous room for growth, according to Techsponential analyst Avi Greengart.

It was declared the new device could be created to help Apple gain competitive ground in markets that are more sensitive to price.

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