Instgram’s Thread is a stand-alone app for your "close friends"

39;Threads' app launches through Instagram

Instagram Launches Threads, a Chat App That Lets You Stay in Touch with Your Close Friends

At its most basic, Threads from Instagram is a stand-alone app that you use to message those that you've marked as "Close Friends" on Instagram so that it's separate from all your other DMs on the main app. The company, in a blog post, revealed that Threads is a camera-focused apps that allows Instagram users to share their status and quickly send photos or videos to a group of close friends.

Over the last few years, Facebook has introduced several new ways to share visually on Instagram and connect with people you care about - from sharing everyday moments on Stories to visual messages on Direct.

Messenger Threads is a separate application and is created to communicate with persons from a list of closest friends in the social network.

Robby Stein, the lead product developer for Instagram's consumer app, said most people only include one to two dozen of their buddies on their close-friends lists.

On the surface, Instagram's new app Threads from Instagram sounds like a home run swing, it makes sense considering the direction social media is heading. That said, the feature isn't on by default, meaning you have to opt-in to activate it. What's disturbing is that your exact Global Positioning System coordinates will be collected by Instagram even when you're not using the app.

After Snapchat, every other competitor in the market is going insane to introduce a messaging app that is as inspiring as Snapchat. That's because Facebook now wants to get ahold of your location history from Instagram to deliver targeted ads inside Facebook.

It's not immediately clear if Facebook also plans to use this data collected from Threads to inform its sophisticated ad-targeting capabilities, and a spokesperson did not immediately respond to Business Insider's request for clarification. Learn more about privacy and Threads here. Facebook is marketing Threads as a camera-first app and we can expect more features down the line. It seems like Threads is an extension of Direct messaging.

It's Instagram's latest attempt to stick it to Snapchat as it bids to reinforce its place as a "camera first" app. And in your DMs, you can view people's Instagram Stories, but if you want to view their entire profile the app will redirect you to Instagram. It also introduces auto-status, an intelligent location-based update for your close friends. Users can create a status by choosing an emoji and typing in a short caption. One important thing to note here is that you can choose the time of your status's visibility. Feel free to give Threads a go and let us know what you think.

Latest News