The two companies have extended their programming deals across Sky's European markets-meaning Sky and NOW TV customers will be able to access content from HBO and Warner Bros., as well as from Turner channels, for years to come. The company is targeting 50 million domestic subscribers and 75 - 90 million premium subscribers by year-end in 2025 across the US, Latin America and Europe.
Although the Warner Brothers library includes popular content like The Shining and Scooby-Doo - and the HBO brand is known for edgy, high-quality programming - it does not have the same brand awareness as Pixar, Marvel or Disney properties that will be included in the Disney+ streaming service that launches November 12. Take a look at the full list of HBO Max content here.
The new streamer will launch in May 2020 and there will be 10,000 hours of premium content available for subscribers. Note that while these people will get HBO Max for free, they will still be paying for their normal HBO subscriptions.
Max has always been reported to feature its fair share of DC Comics-related content that will stand alongside the DC Universe streaming service.
Max is one of four new streaming services set to launch within the next few months, including Apple TV and Disney+. The brand new "Recreation of Thrones" prequel "Home of the Dragon", can also be in HBO and HBO Max.
However, co-viewing won't be available until later in 2020, with Otter Media CEO Tony Goncalvez promising that HBO Max would roll out updates to its apps every 6-8 weeks.
The corporate, in 2021, intends to suggest an ad-supported model of HBO Max, which additionally might be bundled with AT&T TV.
O'Brien will be picking out comedians for the specials, which have come as part of a joint partnership that WarnerMedia and Team Coco set up a year ago.
Their concern is understandable as AT&T is using some of the same marketing tactics with HBO MAX as they did with DIRECTV NOW.